Cortada's Explanation of TQM
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7 pages. James W. Cortada has written an excellent book on Total Quality Management for Sales and Marketing Management. This book describes not only what the TQM process is, but how to motivate employees to accept the change that goes along with any TQM environment. This paper summarizes some of the most important points of Cortada's excellent discussion. Bibliography lists 1 source.
Filename: JGAtqmm.rtf

Cost Advantage and Differentiation at Amazon
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This 7 page paper considers how Amazon competes and if they are able to gain competitive advantages of both cost and differentiation. The paper looks at Porters theory of competitive advantage and applies it to this online store and then examines how it operates and the level of success it has in attempting to follow both strategies. The bibliography cites 4 sources.
Filename: TEamazonca.rtf

Cost-Effective Maintenance at a Coin-Operated Laundromat
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7 pages in length. A good look at what's involved in owning & operation a coin-operated Laundromat. Specifically examined is the problem of maintaining low costs for equipment maintenance & repair. The writer of this paper analyzes each available option with regard to their potential cost-effectiveness and determines that the hiring of outside contractors is the best choice for such a business. FREE sentence outline included. Bibliography lists 5 sources.
Filename: Laundro2.wps

Covey's "The 7 Habits Of Highly Effective People" - Applying It To Side Street Boutique
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5 pages in length. A company's staff often consists of people completely different from one another who - outside of the work environment - would most likely not otherwise interact. As such, the level of discord caused by different ethics, values and experience can threaten the organization's productivity as well as its bottom line. Examining Side Street Boutique's issues with poor communication among employees and unsavory sales tactics, it is apparent how the large South Lake Tahoe retailer can benefit from Covey's seven habits in order to increase sales and improve upon communication skills. Bibliography lists 1 source.
Filename: TLCCovey.rtf

Covey/7 Habits
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A 3 page book review that analyzes the characteristics of Stephen Covey's bestseller 7 Habits of Highly Effective People (1989), which has become a classic in its field. This is because Covey concisely and clearly explains to his readers how to reorient their thinking so that it mirrors the behaviors of people who have learned how to be effective, in their personal and professional life. Examination of Covey's book reveals how he effectively accomplished his tasks as an author. No additional sources cited.
Filename: kh7cov.rtf

Cox/Creating a Multicultural Organization
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A 5 page book review that profiles Taylor Cox's text Creating a Multicultural Organization (Jossey-Bass, 2001) is a comprehensive guide to business leaders and professionals who are interested in maximizing the human potential of their workforce. The foreword for this text sums up the general thrust of the book by saying that it "captures the leading-edge theory and practice on how to leverage diversity for the benefit of individuals and the organization in which they work" (xiii). Terry Cox approaches this topic from the perspective of twenty years of experience working with directly with companies in regards to maximizing the benefits available in a diverse workforce. This examination of his text shows that Cox is thorough in providing a useable model for multicultural diversity that draws on his extensive experience in this field. No additional sources cited.
Filename: khcoxmu.rtf

Creating a Learning Organisation
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This 17 page paper considers the way in which an company may change and develop into a learning organisation. The paper starts by defining what is meant by a learning organisation along with the benefits and the barriers. The paper then looks at how the transformation could take place. The bibliography cites 20 sources.
Filename: TEcreateLO.rtf

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