CRM and E-Commerce Customer Relationship Management
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is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.
Filename: TECRMecom.rtf

CRM: Relevance To The New Age In Tourism And Hospitality
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20 pages in length. The fundamental function of Customer Relationship Management (CRM) is to first anticipate and then address customer needs. With the recent and tremendous industry growth, it is not surprising to note that CRM has become the trendsetter for all to watch and learn. That customer service is the backbone of any industry serving the public gives CRM the power to provide stronger cohesion between consumer and merchant as a means by which to establish a seamless association in what can sometimes be an antagonistic relationship. Government and small businesses alike share in the contemporary approach of CRM; however, there is no denying the fact that the hospitality and tourism industries represent the top users. Bibliography lists 16 sources.
Filename: TLC_CRM.wps

Cross Cultural Management (Article Review)
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This 5 page paper reviews an article by the title Cross Cultural Management authored by S.C. Peppas. Positive and negative aspects are noted. The article concerns a study on cultural variations in management practice. No additional sources cited.
Filename: SA342ccm.rtf

Cultural Diversity in Organizations
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A 10 page paper which discusses the first 10 chapters of "Cultural Diversity in Organizations: Theory, Research and Practice" by Taylor Cox. No additional sources cited.
Filename: RAtaylrcox.wps

Cultural Diversity in the Workplace
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This five-page-paper presents an in-depth discussion about the advantages of having a culturally diverse workforce. Bibliography lists three sources.
Filename: CWworkcl.wps

Cultural Influences in the Workplace: A rationale for increasing diversity at Vanguard West Airlines
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Fictitious situation lends itself to a proposal for an Affirmative Action Plan taking advantage of 2004 methodologies for recruiting minorities and women as well as providing costs, benefits and hidden benefits corporate wide. 5 works cited. jvAfAcPl.rtf
Filename: jvAfAcPl.rtf

Culture and Change at Bechtel Corporation
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This 17 page paper uses various models of culture and change to examine the operations of Bechtel Corporation, these models may be applied to other companies. Models used include Schien's model of organisational Culture, Hofstede's cultural dimensions, the Ouchi approach: theory Z, the Deal and Kennedy approach, Goffe and Jones contingency framework, Charles Handy's model on culture, Burnes and Stalker: mechanistic and organismic organisation, Rousseau's model on culture, Nadler and Tushman model on change, Kurt Lewin's model of change, McKinseys - 7S's framework, Weisbord's Six Box organisational model, W. Bridges model, Kubler-Ross model, Longaker Model and Galbraith Model. The bibliography cites 18 sources.
Filename: TEculchange.rtf

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