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Papers On Marketing & Consumer Behavior
Page 6 of 206
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'Marketing Myopia' - Still Relevant After Nearly 40 Years
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This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps
2 Article Critiques/Leisure Research
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An 11 page extended version of the research covered in kh2lei.rtf. Each article analyzed reports on specific research studies that pertain to tourism and leisure research. Each article is examined for strengths and deficits and then a concluding discussion of the research methodologies that they represent is offered. Bibliography lists 4 sources.
Filename: kh3lei.rtf
4 P's; Marketing in Malaysia
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This 5 page paper examines the 4 P's product, price, placement and promotion and demonstrates how they may be used by a company in order to compete in the market place. The writer gives examples from Malaysia to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEfourps.rtf
A Career as a Marketing Manager
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This 14 page paper looks at the career of a marketing manager. The paper is written in three parts. The first part looks at the role, qualifications and skills needed as well as general background information. The second part considers the labour market conditions for the chosen career and the third part of the paper uses a SWOT analysis to consider the students plan to pursue a career in marketing management. The paper is written with specific reference to the UK, but most aspects are valid internationally. The bibliography cites 7 sources.
Filename: TEmarkmanager.rtf
A Career In Marketing
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This 19 page paper looks at a career in marketing starting out by looking at the career conditions and market focusing on the United States. The paper then develops a SWOT analysis that considers what a potential marketing students position would be when looking for their first job. The bibliography cites 11 sources.
Filename: TEmarkcareer.rtf
A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS
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This 4-page paper offers an analysis of the Krispy Kreme Doughnut business model, expanding the company from a niche-only product offering into a national, widely-available product. The paper also determines if this was the right strategy for the product. Bibliography lists 3 sources.
Filename: MTkrikre.rtf
A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of
the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf
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