|
|
Papers On Marketing Case Studies
Page 2 of 145
|
|
Is Microsoft A Monopoly?
[ send me this paper ]
This 6 page report discusses the classic definition of monopoly and how Microsoft does or does not fit that description based on basic principles of microeconomics. Bibliography lists 4 sources.
Filename: Msmono.wps
Microsoft / Successful Strategies For Today and Tomorrow
[ send me this paper ]
In 1987, a PC Week editorial remarked that Microsoft would have to 'pull off a marketing miracle' to get people to use their new version of Windows. Years later, the joke's on PC Week and this 8 page report examines just how Microsoft's strategy has prevailed and how it hopes to continue to do so in the future. Projects, plans, and new Microsoft products & services are presented. A FREE chronology of the company's development is included .Bibliography lists 8 sources.
Filename: Microsof.wps
Microsoft / The First Decade
[ send me this paper ]
A 5 page paper on the success of the Microsoft Corporation. Concentrates on the first ten years spanning between 1976 and 1986. Products and management styles are included. Bibliography includes six sources.
Filename: Microsft.wps
Disneyland Paris (Euro Disney)
[ send me this paper ]
An 8 page research paper on the financial and cultural miscalculations made by Disney in the planning of Euro Disney and how they were corrected. Suggestions are made about preventative measures that could have been made in the planning process. Bibliography lists 5 sources.
Filename: Cnprsdis.wps
Yahoo! Inc. / A Case Study in Marketing
[ send me this paper ]
A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.
Filename: Yahoo.rtf
Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
[ send me this paper ]
An 18
page paper which discusses the mail order business called Adventurous Traveler
Bookstore. The paper discusses the history of this business, and also provides a SWOT
analysis of the company. Adventurous Traveler Bookstore is a mail order business begun
in 1994. It worked primarily on the Internet and then was severely challenged by the
presence of Amazon.com. Through various approaches to marketing, this company has
passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps
The Body Shop International / Corporate and Business Level Strategies
[ send me this paper ]
This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf
|
