|
|
Papers On Marketing Case Studies
Page 17 of 147
|
|
Avon Network Marketing
[ send me this paper ]
This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.
Filename: TEavonnet.rtf
Avon Product's Inc. (Case Study Analysis)
[ send me this paper ]
This 5 page paper examines Avon Products, Inc. around the time of 2000 when a new leader came on board. Was her grand strategy sound? This paper supports the idea that Avon should not have entered the retail market. Both sides of the issue are discussed.
Bibliography lists 4 sources.
Filename: SA604Avn.rtf
Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser
[ send me this paper ]
This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product and its' competitive advantages. The bibliography cites 2 sources.
Filename: TEavonanew.rtf
Bair Hugger Case Study; Setting a Price
[ send me this paper ]
This 11 page paper considers the 'Bair Hugger' a device to help prevent post operative patients suffering from hypothermia. The paper looks at this from a business perceptive, considering the current market for the goods and then looks at a variety of impacts on the price. The bibliography cites 6 sources.
Filename: TEbairhug1.rtf
Bank of Scotland
[ send me this paper ]
This 5 page paper examines the strategy of the Bank of Scotland, now part of the Halifax Bank of Scotland group (HBOS). The paper looks at how the bank chooses to compete, what segment of the market is targeted and how, the impact of macro some macro factors and the importance f elements such as price and promotion in the strategy. The bibliography cites 4 sources.
Filename: TEbanksc.rtf
Bartech's Mini-bars
[ send me this paper ]
This 11 page paper looks at the company called Bartech. Specifications for its mini-bar are relayed. The value of having these in hotels is also contemplated. Bibliography lists 3 sources.
Filename: SA615bar.rtf
BASIC SOFTWARE: A CASE STUDY
[ send me this paper ]
This 7-page paper focuses on a case study about Basic Software, a Hong Kong-based company, and the negotiating relationships with its potential Nigerian partner.
Filename: MTbasstu.rtf
|