The Impact of Mega Events, Such as the Olympic Games on the Hotel Industry in the Host Nation
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This paper looks at the literature and data to determine how the holding of a mega event, such as the Olympic Games influences the hotel business of the hosting city and nation. The paper looks at the way demand is created for hotel accommodation through a range of factors, such as price, advertising, complimentary and competing factors, disposable income and even fashions and tends. Holding a large sporting event such as the Olympic Games impacts on al of these factors and also create new and different pressures. Literature looking at the impact on the hotel industry is sparse, and is contradictory, some indicates short and long term benefits, and others look at long term costs and the negative results. A third perspective argues that the result depend on the city and the level of maturity in the tourism industry. This paper looks at the various ideas and then compares data taken form the hotel industries in Sydney and Salt Lake City to assess the short and long term impacts. Both indicate an increases in demand in the years leading up to the games and fall in demand and income in the years after the games but the levels of gain and loss are very divergent.
Filename: TEhotolympic.rtf

The Importance of Cohesion in Team Sports
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This five page paper considers the role of cohesion in team sports. The writer looks at team cohesion in relation to its determinants and consequences. Included in the paper is a consideration of cohesion is needed in all team sports and how the motivation of the individuals will impact on the cohesion and how this will transfer into the team performance and results. The bibliography cites 7 sources.
Filename: TEteamco.rtf

The Importance of Fans in Sports
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A 4 page paper which examines how the sports fans are vital to the success of sports teams and often act as another player, urging teams on to win. Bibliography lists 3 sources.
Filename: RAfans.rtf

The Influence of Hero Worship
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This 11 page paper consider the way in which hero worship may be both a positive and a negative influence on society. Using the examples of sporting stars the paper discusses the sociological and psychological framework that gives the stars their power and how it can be seen to impact on those what 'worship' them. Examples of sporting heroes, past and present are used, including Jackie Robinson, Dwight Gooden and O.J Simpson. The bibliography cites 11 sources.
Filename: TEherowp.wps

The Intimate Camera: Raging Bull
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(5 pp.) There is no doubt about the power of Martin Scorsese's 1980 film Raging Bull: The film was named the year's best picture by Gene Siskel, Roger Ebert, USA Today, the American Film Institute and Premiere Magazine. Robert DeNiro's performance as boxer Jake La Motta won De Niro his second Oscar. However, what we will be examining in this discussion is Michael Chapman's brilliant black-and-white photography, Frank Warner's dense sound design, and Thelma Schoonmaker's crisp editing (another Oscar winner). The work of these three professionals puts us in the boxing ring, and in the life of middleweight contender La Motta. Bibliography lists 4 sources.
Filename: BBrgbull.doc

The Killer Bees: Bridgehampton, NY
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A 3 page paper which examines the success and effectiveness of teams as opposed to groups as seen through the history of the Killer Bees basketball team in Bridgehampton, NY. Bibliography lists 2 sources.
Filename: RAkrbee.rtf

The Marketing of Manchester United in Singapore
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This 35 page paper examines the United Kingdom football club Manchester United and how it is marketed in Singapore. The club has successfully made the transition from sports club to commercial entertainment whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. This paper considers how this has been achieved and examined the underlying theory of marketing in this type of environment. The bibliography cites 26 sources.
Filename: TEMarkMU.rtf

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